Reid started life in Australia by bringing well designed, high quality bikes direct to the public at affordable prices. We have a strong focus on both the fashion and the function of a bike, to make it far more than a method of simply getting from A to B. We want you to enjoy the ride along the way. Whilst looking good, of course.
This mentality, and our passion for quality has made our bikes popular all around the world. Over 300,000 bikes later, with our bikes sold across 3 different continents, we have now expanded our range to cater for a broader range of riders. So whether you are looking for a beautiful vintage styled cruiser bike to ride to the park for a picnic, or are a budding athlete looking to enter your first triathlon, we have a bike to suit your needs. This has been an amazing journey for our brand and much has changed, but through it all, one thing has not changed; our passion of bringing well designed, high quality bikes to people wanting to ride.
For us, riding is as much about enjoyment and fun as it is about transport. Riding makes the world a more fun, more environmentally friendly place to be.